Branding Consultant. What do they do?

According to PrimeCD,  a Banding Cnsultant is defined as follows.

Branding consultant


Branding is a buzzword that’s worked its way into the permanent lexicon. Companies, organizations and even individuals want to have a brand — an identity that customers instantly recognize and respond to positively. Much of that branding is formed online, via ad campaigns, press and customer interaction. Branding consultants help companies identify what type of brand they want and then they help create it and keep it consistent through all outlets. They know the likes and dislikes of their target audience, so they try to be in front of them as much as possible to get exposure and gauge their reactions. The placement of banner ads, the spread of viral videos and other places you see a company’s advertisements are the results of branding consultants’ efforts.