Showing posts with label graphic design. Show all posts
Showing posts with label graphic design. Show all posts
Tuesday, July 27, 2010
Monday, July 26, 2010
Inspired Lemonade Unveils Creative PR Services, Inspired By The Down Economy. NOT EXPENSIVE. JUST CREATIVE.
Contact: Natasha Call
Tel: (801) 915-9130
Email: inspiredlemonade@gmail.com
Web Address: www.inspiredlemonade.com
Inspired Lemonade Unveils Creative PR Services, Inspired By The Down Economy.
NOT EXPENSIVE. JUST CREATIVE.
Owner of Inspired Lemonade, Natasha Call says: “We invite small companies to join those already using the creative services provided by Inspired Lemonade. By doing so, they will find that we are extremely creative and efficient, and that their bottom-line doesn’t take the hit it may otherwise take with a large traditional PR firm. We don’t play the political games, or treat you like a number. Instead, you’ll find that we are honest, down-to-earth, tech-savvy, and give you great ROI that you cannot obtain through a tradition firm.”
Inspired Lemonade provides services that are customized to your individual company needs, instead of the “package” that has been used over and over for other clients. At www.inspiredlemonade.com, “relations” is the key factor in their PR. From assisting with custom logo creation and other graphic design needs, to social media interaction on your company’s behalf, Inspired Lemonade provides customer service that is second to none. You won’t find hidden fees, or other undesirable company traits, just pure, creative PR.
With the incredible upsurge in use and ease of accessibility of the Internet, the introduction of Inspired Lemonade’s finest creative PR is an extraordinary and timely opportunity for small businesses to enjoy first-class, personalized public relations without the first-class price tag.
About www.inspiredlemonade.com:
www.inspiredlemonade.com is the best-in-class, solutions-oriented, creative PR guru that personalizes PR, providing amazing ROI.
Some of the key services provided with Inspired Lemonade are:
Press Releases
Social Media PR
Custom Logo Creation
Other Graphic Design Services
Writing and Editing
Other
If you’d like further information about this company/topic, or to schedule an interview with the owner of Inspired Lemonade, Natasha Call, please contact Natasha Call at 801-915-9130 or email Natasha at inspiredlemonade@gmail.com
PR by www.inspiredlemonade.com
Wednesday, February 24, 2010
Branding Consultant. What do they do?
According to PrimeCD, a Banding Cnsultant is defined as follows.
Branding consultant
Branding is a buzzword that’s worked its way into the permanent lexicon. Companies, organizations and even individuals want to have a brand — an identity that customers instantly recognize and respond to positively. Much of that branding is formed online, via ad campaigns, press and customer interaction. Branding consultants help companies identify what type of brand they want and then they help create it and keep it consistent through all outlets. They know the likes and dislikes of their target audience, so they try to be in front of them as much as possible to get exposure and gauge their reactions. The placement of banner ads, the spread of viral videos and other places you see a company’s advertisements are the results of branding consultants’ efforts.
Wednesday, February 17, 2010
Product Positioning
1 Conduct interviews with target market in your product's niche to gain relevant insights.
2 Assess the competition.
3 Develop a thorough understanding of your product's attributes and features.
4 Conduct internal positioning workshops with your team.
5 Create positioning statements.
6 Conduct qualitative positioning testing to provide a diverse range of subjective viewpoints about your product.
7 Uncover emotional connections to your brand.
8 Conduct quantitative market research to refine insights about your positioning options.
9 Craft the final statement and ensure buy-in from all internal stakeholders.
10 Write the creative brief.
Other sites may state the procedure differently, but give the same gist. Here is what Wikipedia states about product positioning.
"Generally, the product positioning process involves:
Defining the market in which the product or brand will compete (who the relevant buyers are)
Identifying the attributes (also called dimensions) that define the product 'space'
Collecting information from a sample of customers about their perceptions of each product on the relevant attributes
Determine each product's share of mind
Determine each product's current location in the product space
Determine the target market's preferred combination of attributes (referred to as an ideal vector)
Examine the fit between:
The position of your product
The position of the ideal vector
Position.
The process is similar for positioning your company's services. Services, however, don't have the physical attributes of products - that is, we can't feel them or touch them or show nice product pictures. So you need to ask first your customers and then yourself, what value do clients get from my services? How are they better off from doing business with me? Also ask: is there a characteristic that makes my services different?
Write out the value customers derive and the attributes your services offer to create the first draft of your positioning. Test it on people who don't really know what you do or what you sell, watch their facial expressions and listen for their response. When they want to know more because you've piqued their interest and started a conversation, you'll know you're on the right track.
Wednesday, February 3, 2010
Tuesday, November 17, 2009
Monday, November 16, 2009
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